Get to Know
Matt Kaplan
Born and raised in Evanston, IL, Matt Kaplan came up as a three-sport athlete (basketball, baseball, and soccer) before discovering a deep passion for golf.
Much of his golf journey was self-taught. He spent countless hours studying swing mechanics, analyzing players, and hitting balls into a backyard net. That hands-on process sharpened something valuable: an exceptionally observant eye for swing patterns. Matt can spot the root cause of a problem quickly, helping students make real improvements in a single session.
Outside the Academy, Matt works in information technology security, bringing that same problem-solving mindset to everything he coaches. He lives on the North Shore with his wife of over 20 years and their two kids.
Teaching Philosophy
Golf is hard to master! Not because players lack talent, but often because they're not taught effective methods. Our approach, called the SwingCode™, eliminates guesswork by focusing on the fundamentals we've developed over 30 years.
What to Expect
Holistic Instruction
We teach a complete system of lessons that reinforce one another.
Visual Learning
We use imagery like Ben Hogan’s "Glass Plane" to simplify complex mechanics.
Purposeful Retention
We give you a roadmap for the 3,000 repetitions needed to build lasting muscle memory.
Character Development
We believe golf is a teacher of life, instilling patience, resilience, and humility.
Matt is known for simplifying the learning process and helping golfers quickly gain confidence in the areas that traditionally create the most frustration ... even transforming bunker play into something that feels more like a spa experience than a visit to the dentist.
His goal is simple: give every student ownership of their swing, clarity in practice, and lasting confidence on the course.
The SwingCode™ System
A clear, repeatable roadmap for every golfer and every swing.
Our SwingCode™ system simplifies the golf swing into eight essential "Code-Positions", specific checkpoints that guide every shot, from your initial grip to a balanced finish.
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By mastering these Code-Positions, you'll remove the guesswork and mid-swing anxiety that can mess up your game.
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Whether you're a beginner building a foundation or a low-handicapper refining your impact zone, the SwingCode™ provides a clear blueprint for your game.